Notes from the client

24th January 2012 - First contact with client, we recieved an email from our client with details of the project including final date and what must be applyed in the video.
This was the brief given:

Homelessness awareness video brief

Delivery date: 01/03/12

Film Objectives

To raise awareness of the plight of the homeless in your area.

To raise funds for local homeless charity.

Deliverables

2-3 minute video for presentations/seminars. Also for repurpose on charity website, Youtube, embedding on other channels.

The video should be punchy, engaging and emotive.

Video should be full delivered in full HD (1920x 1080)

Also a compressed h264 version (1280 x 720) for internet use.

Content

The video should be a study of homeless issues in your local area, this should include:

Details of local organisations who tackle the problem or provide assistance, and if possible an interview with someone informed and knowledgeable from a local organization (this could act as a VO for the video)

Brief interview(s) case study of homeless person/people outlining their circumstances and challenges.

Facts and statistics delivered as text on screen, details of how to help, get help or get involved.

All logos and text should follow brand guidelines of featured organisations

The video should be bumpered with opening title and closing credits.

A suitable soundtrack should be chosen to drive the video creating the correct atmosphere for the piece.

Headline Messaging

An overview of the issues locally

What help is at hand

Testimonial from someone who has benefitted

Review Process and timings

A storyboard/plan outlining proposed approach should be presented for approval and sign off after reccies and research has been carried out, but before production commences.

There will be two rounds of mark up for the video.

The first on Wednesday 22^nd February, and the second on Monday the 27^th. Finished asset to be delivered on Thursday 1^st march.

1st February 2012 - Revieving the brief, upon ths we were given several different briefs and we were to chose which one we would complete.

6th February 2012 - Software problem, problem resolved quickley by the choice of programme being changed.

6th March 2012 - Contact with the client allowing them to ask us questions to do with the project to make sure everything was on track, in this interaction we were also allowed to ask thm questions incase anything was going wrong or if there is anyhting we were not sure about.

20th March 2012 - Contact with client, we sent them the first draft of the video to allow them to give us feedback or let us know if anything needed to change.

3rd April 2012 - Contact with client, this allowed us to find any problems with the final video.

17th April 2012 - This allowed our client to see the video before the final edits are completed.