Tuesday, 29 November 2011

Contractual Brief:
A contractual brief is a voluntary, deliberate and legal binding agreement. This can be shared with two or more competent parties. Contracts mainly contain written content but can be spoken or implied. A contractual relationship is evidenced by;
  1. An offer
  2. An acceptance of the offer
  3. Legal and valuable consideration
   Contracts can be oral, written, or implied by the parties’ actions. A written document which purports to be a contract is in fact merely evidence of the details of the fundamentals noted above. It is not the contract itself. For obvious reasons, it has become the practice in most situations to spell out all the details that the parties have agreed to in writing. This ensures that everyone can see in black and white exactly what they are agreeing to and make any changes that they want made clear to the other party.

Tuesday, 18 October 2011

2 Minute Clip of Scrubs

         

The camera sequencing in this is unique as it contains long shots, medium shots, low and high angles.
The long shots are used in great effect when looking at the windows of the hospital from a low angle. Medium shots are used to show the closeness of the two friends towards the end of the clip. This makes the clip look more lifelike and real.
        Scrubs is an American television series created in 2001 by Bill Lawrence and produced by ABC Studios. The show follows the lives of several employees of the fictional Sacred Heart, a teaching hospital. It features fast-paced screenplay, slapstick, and surreal vignettes presented mostly as the daydreams of the central character, Dr. John "J.D." Dorian, who is played by Zach Braff. The ninth season saw the transition from Braff as the central character to Kerry Bishé, who plays Lucy Bennett. The show's title is a play on surgical scrubs and a term for a low-ranking or insignificant person (at the beginning of the show, most of the main characters were medical interns, one of the lowest ranks in the medical hierarchy).

My storyboard for Recycling Project

In this recycling project we worked in a team of 3. I was in a group with Ryan, Ed and myself . We had an idea to create a recyling competition. Obviously this as a subject was hard to storyboard as it was trail and error. Our basic outline was by using skills we would recycle waste and in doing so would create ideas on the scene. Therefore we knew places we would go for instance; Deanfield College, Henley town centre, By the river, in the park. Ideas streamed from messing with recycable waste. We used paper balls, cans and plasic bottles and at the same time had fun. We needed to prove that recycling is not boring it can sometimes be fun. We used me and ed in the scenes creating a competition to get the waste in the bin. Then by chucking paper from person to person we created stronger scenes where it showed us having a laugh on such a important subject. We first filmed in Deanield chucking paper from different levels and then with peoples permission we added the public into this competion using scaffoleders and peoples cars. We then went on to Waitrose and filmed the paper going in and out of fencing and went on to complete this by then competing in a park on different objects.


The Brief: We received a tender brief in which we had to create a video promoting recycling to a teenaged audience. We responded by deciding to make a competition style recycling video. To this idea we did not receive any queries. The biggest constraint of the brief was trying to come up with something to get a teenaged audience more enthusiastic about recycling as it is a hard-to-please audience with public service related things. The constraints we came across consisted of: new ideas for shots, being able to finish off more complex shots and being able to use objects/areas for a dynamic effect.

Idea: A small competition around Henley in which we compete to get waste such as bottles or paper into bins, getting more challenging with each shot. Once I had suggested the idea of a competition in this way we decided that it was an interesting idea to follow. Our idea didn't necessarily change, we developed it as we went on as it was mostly spontaneous work with our ideas. Our planning and production were more at the same time so there wasn't any variation between the times, we planned as we produced.
Extended Idea: Ed and I will take turns in doing an epic recycling competition around Henley, with each shot\turn getting more difficult, and more challenging. the final shot will consist of them working together to achieve the most ridiculous and impressive shot. We will involve locations for shots such as: from the top of stairs, parks, ziplines, balconies and more. Editorial decisions made included the cropping of clips, use of music, edited clips down to fit with the next clip. Ryan will be videoing all the different shots and camera techniques.
 
conclusion:
The first scene we did in the college campus, we attempted to gain shots into a bin from a balcony, over stairs and across a hallway using paper.
The second scene we did just outside of the college, we used a can, attempting to get it into a bin at a height difficult to reach by foot, we then moved onto asking construction workers on scaffolding to simply drop a piece of paper to us so that we could use it in our planning for the next shot.
The next shot follows on from the scaffolding, the paper is dropped by a construction worker then skips to the next scene where it falls down to Ed and he kicks it to me pushing a trolley, I then puts it into a skip.
The next scene is outside Waitrose, using multiple cuts we created the effect of this shot begin long and hard to normally achieve.
The next scene is of a piece of paper being thrown by Ed from a staircase to a car, rolling down the car and going into a cardboard box.
The next scenes are around the park by the river, using a zipline, slide and hedges we created more dynamic shots towards a bin with both me and Ed working together.
I am very happy with the final outcome as it shows the creativity and fast paced editing we wanted as the end result. If I were to change anything it would be to create even more dynamic, impossible seeming, shots such as using boats in the river or in shops, however we weren't able to actually do this to begin with as we were not able to use a boat or any shops we would go in would ask us to leave from seeing the camera.
Lessons I've learned about interoperating briefs for the future is that you can use many methods to suit the brief, be it video, audio or text, you can create multiple ways to suit different tasks given..

Tuesday, 4 October 2011

Recycling

Project:
Video campaign to promote recycling for young adults.
Prepared by: SIMS Recycling Solutions is a recycling company in Melborne Australia. We are canvassing worldwide for a short film to promote recycling for young adults.
Background-Overview:
Recycling waste materials provides a real opportunity to put less waste into landfill, but needs everyones participating in doing so. Recycled materials can reduce the need for extracting and mining new resources as well as reducing deforestation. It also provides envioromental benefits including less air pollution,energy use, reduced impacts of extracting materials and more efficent use of finite resources.
The purpose of the video:
  • To be directed at young adults
  • Short film to increase young adults emotional attachment to the planet and to recycling
  • The video should use personal/interesting stories that show recycling as an aspirational thing for young adults
Target Audience - who we are relating to:
Principally 16-20 year olds, both male and female. The intention is to encourage this age group to adopt recycling as part of their lives.
Important content:
Tag line should be 'Wipe out waste'.
Film content must be upbeat. Music can be used; from either: be created by the film company or be copyright free.
Contents of the film must have pace to capture the interest of the audience. Film must be no longer than 60 secounds in length.
Futher Information:
Young adults may not know what they can or cannot recycle. They may not know what products that they use have already been recycled.

In my recycling advertisment I worked in a group of 3. For this task we decided to do a competition  againist each one of us of throwing paper into reycling bins.
We wanted to aim it at sport  and youth activity. We brought in some football skills into this headering a ball of paper into a bin.

Thursday, 15 September 2011

Different types of Brief

In a business you can have many types of briefs; here are some briefs with definitions.

 Contractual Brief:
A contractual brief is a voluntary, deliberate and legal binding agreement. This can be shared with two or more competent parties. Contracts mainly contain written content but can be spoken or implied. A contractual relationship is evidenced by;
  1. An offer
  2. An acceptance of the offer
  3. Legal and valuable consideration
Each of these parties involved have the relative rights and duties of other parties in this agreement.
     The benefit of this process is its time saving and a copy is kept and saved for the customer if they wish to reference the orginal document in future.

 Negotiation

Negotiation is mainly about a give and take process involving 2 or more parties. Each party in which has there own aims and objectives in the business. These parties have to reach an agreement to settle which may be a mutual consern or to resolve a conflict.

This means its open to interpretation. Communication is a key link will be used to negotiate the issue whether its face to face, in written form, or over a telephone call.

Example: to meet in the middle; we use it in our social lives, for instants: Where to meet a friend.

Tender
  
     Tender is an unconditional offer of money or perfomance. A tender can help the tendering party from penalty of non payment or non performance. It may also be a sealed bid or offer to respond to a request for tenders containing detailed information on terms and conditions which are associated with a potential contract. So therefore you pitch for something.

 Benefits of a tender brief:
Maximum Sale Price: Tenderers have the choice to submit
bids, and it is annoymous how much anyone else is tendering,
they are therefore forced to go straight to their best price.
Confidentiality: Tenders submitted are confidential, and the sale
price of the property is generally not public knowledge.