Recycling

Project:
Video campaign to promote recycling for young adults.
Prepared by: SIMS Recycling Solutions is a recycling company in Melborne Australia. We are canvassing worldwide for a short film to promote recycling for young adults.
Background-Overview:
Recycling waste materials provides a real opportunity to put less waste into landfill, but needs everyones participating in doing so. Recycled materials can reduce the need for extracting and mining new resources as well as reducing deforestation. It also provides envioromental benefits including less air pollution,energy use, reduced impacts of extracting materials and more efficent use of finite resources.
The purpose of the video:

• To be directed at young adults
• Short film to increase young adults emotional attachment to the planet and to recycling
• The video should use personal/interesting stories that show recycling as an aspirational thing for young adults

Target Audience - who we are relating to:
Principally 16-20 year olds, both male and female. The intention is to encourage this age group to adopt recycling as part of their lives.
Important content:
Tag line should be 'Wipe out waste'.
Film content must be upbeat. Music can be used; from either: be created by the film company or be copyright free.
Contents of the film must have pace to capture the interest of the audience. Film must be no longer than 60 secounds in length.
Futher Information:
Young adults may not know what they can or cannot recycle. They may not know what products that they use have already been recycled.

In my recycling advertisment I worked in a group of 3. For this task we decided to do a competition  againist each one of us of throwing paper into reycling bins.
We wanted to aim it at sport  and youth activity. We brought in some football skills into this headering a ball of paper into a bin.