The Brief: We received a tender brief in which we had to create a video promoting recycling to a teenaged audience. We responded by deciding to make a competition style recycling video. To this idea we did not receive any queries. The biggest constraint of the brief was trying to come up with something to get a teenaged audience more enthusiastic about recycling as it is a hard-to-please audience with public service related things. The constraints we came across consisted of: new ideas for shots, being able to finish off more complex shots and being able to use objects/areas for a dynamic effect.
Idea: A small competition around Henley in which we compete to get waste such as bottles or paper into bins, getting more challenging with each shot. Once I had suggested the idea of a competition in this way we decided that it was an interesting idea to follow. Our idea didn't necessarily change, we developed it as we went on as it was mostly spontaneous work with our ideas. Our planning and production were more at the same time so there wasn't any variation between the times, we planned as we produced.
Extended Idea: Ed and I will take turns in doing an epic recycling competition around Henley, with each shot\turn getting more difficult, and more challenging. the final shot will consist of them working together to achieve the most ridiculous and impressive shot. We will involve locations for shots such as: from the top of stairs, parks, ziplines, balconies and more. Editorial decisions made included the cropping of clips, use of music, edited clips down to fit with the next clip. Ryan will be videoing all the different shots and camera techniques.
conclusion:
The first scene we did in the college campus, we attempted to gain shots into a bin from a balcony, over stairs and across a hallway using paper.
The second scene we did just outside of the college, we used a can, attempting to get it into a bin at a height difficult to reach by foot, we then moved onto asking construction workers on scaffolding to simply drop a piece of paper to us so that we could use it in our planning for the next shot.
The next shot follows on from the scaffolding, the paper is dropped by a construction worker then skips to the next scene where it falls down to Ed and he kicks it to me pushing a trolley, I then puts it into a skip.
The next scene is outside Waitrose, using multiple cuts we created the effect of this shot begin long and hard to normally achieve.
The next scene is of a piece of paper being thrown by Ed from a staircase to a car, rolling down the car and going into a cardboard box.
The next scenes are around the park by the river, using a zipline, slide and hedges we created more dynamic shots towards a bin with both me and Ed working together.
I am very happy with the final outcome as it shows the creativity and fast paced editing we wanted as the end result. If I were to change anything it would be to create even more dynamic, impossible seeming, shots such as using boats in the river or in shops, however we weren't able to actually do this to begin with as we were not able to use a boat or any shops we would go in would ask us to leave from seeing the camera.
Lessons I've learned about interoperating briefs for the future is that you can use many methods to suit the brief, be it video, audio or text, you can create multiple ways to suit different tasks given..
The first scene we did in the college campus, we attempted to gain shots into a bin from a balcony, over stairs and across a hallway using paper.
The second scene we did just outside of the college, we used a can, attempting to get it into a bin at a height difficult to reach by foot, we then moved onto asking construction workers on scaffolding to simply drop a piece of paper to us so that we could use it in our planning for the next shot.
The next shot follows on from the scaffolding, the paper is dropped by a construction worker then skips to the next scene where it falls down to Ed and he kicks it to me pushing a trolley, I then puts it into a skip.
The next scene is outside Waitrose, using multiple cuts we created the effect of this shot begin long and hard to normally achieve.
The next scene is of a piece of paper being thrown by Ed from a staircase to a car, rolling down the car and going into a cardboard box.
The next scenes are around the park by the river, using a zipline, slide and hedges we created more dynamic shots towards a bin with both me and Ed working together.
I am very happy with the final outcome as it shows the creativity and fast paced editing we wanted as the end result. If I were to change anything it would be to create even more dynamic, impossible seeming, shots such as using boats in the river or in shops, however we weren't able to actually do this to begin with as we were not able to use a boat or any shops we would go in would ask us to leave from seeing the camera.
Lessons I've learned about interoperating briefs for the future is that you can use many methods to suit the brief, be it video, audio or text, you can create multiple ways to suit different tasks given..
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